The goal
What we found
100 people a month search "electrician Huntingdale". You don't rank for it, your own suburb.
What it costs: You call yourself Perth's South Side electrician and there's nothing on your site for Google to show anyone searching for an electrician in your own suburb.
The fix: Build 5 real suburb pages, starting with Huntingdale. You already proved the formula works in Gosnells with almost nothing behind it.
Your credentials section still has the placeholders in it
What it costs: A customer about to spend four thousand dollars checks the licence number and reads "xxxxx" and "to be confirmed". The section built specifically to close the trust gap is currently the one that opens it.
The fix: Put EC14219 in, confirm the insurance figure or remove the line, and use one ABN consistently. Ten minutes.
You're advertising 441 reviews. You actually have 496.
What it costs: You're in a race where the review count is the scoreboard, and you're publishing a score 55 points below your real one on every comparison a customer makes.
The fix: Pull the count live from Google so it updates itself and shows 496, not 441.
Your Google listing sends people to your job software, not your website
What it costs: Some proportion of people who tap "Website" on your Google listing land on a software vendor's site instead of yours, at the exact moment they'd already chosen you.
The fix: Remove servicem8.com from the website field on your Google listing. Two minutes.
The maths
One fix, done for you
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, send me a message below and I'll give you a call.
Thanks,
Chris